Dangote Group has emerged as the most admired African brand, on the African continent ahead of telecommunication giant, MTN, South Africa-based Brand Leadership Movement in collaboration with the Johannesburg Stock Exchange (JSE), said.
The Dangote brand, which is also the leading brand in Nigeria, came atop in the fresh ranking of 100 best brands in Africa themed ‘Brand Africa:100’, the sixth edition announced in Johannesburg, South Africa.
The Brand Africa 100 ranking is based on a survey among consumers 18 years and older, conducted in 23 countries across Africa. The countries, representing all African economic regions, collectively account for 75 per cent of the population and the 74 per cent of the GDP of Africa.
Chief Corporate Communication Officer of Dangote Group, Anthony Chiejina said the management was not surprised at the ranking because the company has continuously deepened and delivered on its core values.
The focus of the company, according to him, is to be a world-class enterprise that is passionate about the quality of life of the people and giving high returns to stakeholders.