The Advertising Regulatory Council of Nigeria (ARCON) has called out skit makers and other On-Air Personalities to stop violating the Nigerian Code of Advertising and the ARCON Act.
The agency in a statement issued by its Director General, Olalekan Fadolapo, expressed its concern over the continued disregard for the regulations by some stakeholders.
ARCON also urged all concerned parties to strictly adhere to the guidelines to maintain the integrity of the advertising industry in Nigeria.
Fadolapo stated that all advertisements and advertising in Nigeria or targeted at the Nigerian market must align and conform with the Nigerian Code of Advertising and other pronouncements of ARCON in line with the ARCON Act.
Therefore, it said continued abuse of the advertising space by some stakeholders will no longer be tolerated.
He added that these infractions have a negative effect on the economy in particular and to the citizenry at large.
“ARCON will seek to prosecute any person or body corporate who sponsors, caused to be exposed, create or expose unapproved advertisement on any medium without approval of the Advertising Standards Panel [ASP).
“The spate of misinformation, disinformation, exaggeration. unverified promises, unsubstantiated claims, brand hype etc by OAPs, Skit Makers, Influencers and Brand Owners is not only worrisome but has also led to loss of savings, investments and has caused medical challenges in some cases.
“This is to reiterate that all advertisements and advertising in Nigeria or targeted at the Nigerian market must align and conform with the Nigerian Code of Advertising and other pronouncements of ARCON in line with the ARCON Act.
“Continued abuse of the advertising space by some stakeholders will no longer be tolerated as this has negative effect on the economy in particular and to the citizenry at large.
“ARCON will seek to prosecute any person or body corporate who sponsors, caused to be exposed, create or expose unapproved advertisement on any medium without approval of the Advertising Standards Panel [ASP).
“We count on your continued support to sanitize the Nigerian Advertising Industry
