In the intricate dance of commerce, where fortunes are won and lost few have pirouetted with as much grace and precision as Oba Otudeko. Renowned for his ability to identify and seize investment opportunities, Otudeko has consistently demonstrated a flair for turning visionary ideas into tangible successes.
As he marked his 81st year on August 18, 2024, the chronicles of his life unfurl a story rich in lessons, victories, and the indelible marks left on the canvas of Nigeria’s economy.
His journey is not just a tale of personal achievement; it’s a masterclass in strategic foresight, resilience, and the art of building empires in the ever-shifting sands of the business world.
The Genesis of a Visionary: Early Foundations
Born in 1943 in Ibadan, Ayoola Oba Otudeko’s early years were a crucible of ambition and determination. Nigeria in the 1940s was a nation already angling for independence, a society steeped in tradition yet ripe with the promise of modernity. It was in this environment that the young Otudeko’s character was forged. From a young age, he displayed an insatiable thirst for knowledge, one that would eventually take him far beyond the boundaries of his hometown.
The foundation of Oba Otudeko’s character was laid early in life at St. James’ School, Oke-Bola, Ibadan, and later at St. John’s School, Oke-Agbo, Ijebu-Igbo. This period also instilled in him a deep appreciation for education—a value that would guide his decisions and ambitions in the years to come.
In 1956, young Oba embarked on a journey that would shape his future in profound ways. Gaining admission to the prestigious Baptist Boys’ High School (now Olivet Baptist High School), Oyo, was no small feat. In an era when educational opportunities were scarce, especially for children in his social stratum, his entry into this institution was both a privilege and a responsibility. Here, under the watchful eyes of American Baptist educators, he began to understand the true value of hard work, discipline, and the power of knowledge.
Oba’s second year at BBHS was a crucible that tested his resolve. An outbreak of yellow fever kept him at home for eight weeks, and upon his return, he found himself lagging behind his peers. Yet, it was this challenge that ignited a competitive fire within him. By the end of the year, he had risen from the bottom of his class to the top, a testament to his newfound work ethic and determination—a theme that would recur throughout his life.
Banking on Success: A Career Begins
Oba Otudeko’s entry into the world of business was through the hallowed halls of Cooperative Bank in Ibadan. He joined the bank aged 17 as an accounts clerk and was quickly identified as a rising star, moving through the ranks, he completed his Fellowship of the Chartered Institute of Bankers in record time leading to his promotion to the position of Manager at the age of 21.
This saw the bank support his higher educational studies in the United Kingdom, where he attended the Leeds College of Commerce. The experience was transformative. Not only did it broaden his horizons, but it also equipped him with the tools he would need to navigate the complex world of finance and business, instrumental in shaping his future decisions, and allowing him to see opportunities where others saw only obstacles. He left Leeds with many accolades winning the Mayor of Leeds Prize for best final accountancy student and Third Prize A.C.C.A final year accountancy student. He was also the best London final-year student in his Chartered Institute of Secretaries course in 1968.
He returned from the UK to the Cooperative Bank as a Senior Accountant and rose to the position of General Manager and acting Chief Executive Officer, before retiring in 1983. His time at the bank was more than just a job; it was an apprenticeship in the intricacies of the Nigerian economy. Like a blacksmith forging iron, his early career in banking tempered his financial insights and strategic thinking. It was here that he learned to navigate the currents of Nigeria’s emerging economy, laying the groundwork for what would become a storied career. The bank, like many others at the time, was deeply involved in supporting the agricultural sector—a sector that was the backbone of Nigeria’s economy in the pre-oil boom era.
The Birth of Honeywell Group: Planting the Seeds of an Empire
In 1972, Oba Otudeko founded Honeywell Enterprises, a venture that would grow from a humble trading outfit into one of Nigeria’s largest conglomerates. Honeywell’s early success was built on Otudeko’s deep understanding of market dynamics and his ability to identify and capitalize on emerging trends.
The company began as a trading company, importing and exporting essential goods, such as dairy products, stock fish, glass, and steel rods into the country. But as Nigeria’s economy evolved, so too did Honeywell, becoming Honeywell Group. The company diversified into new sectors, each expansion was carefully planned and executed with precision.
Honeywell’s growth trajectory was meteoric. By the late 1980s, the company had established itself as a major player in the Nigerian economy. The diversification strategy paid off handsomely, with Honeywell Group’s assets growing exponentially. From food processing to oil and gas, real estate to manufacturing, Honeywell became a symbol of Nigerian enterprise—a testament to what could be achieved with vision, determination, and a keen eye for opportunity. The Honeywell story is marked by groundbreaking achievements, such as anchoring the launch of the first GSM service in Nigeria, introducing the first Radisson Blu hotel in West Africa, changing the Nigerian dinner table through introduction of new food products like Honeywell Wheatmeal and its leading role in Nigeria’s oldest banking institution, FBN Holdings.
The Journey to Feeding Millions
One of the most significant milestones in Honeywell’s journey was its foray into flour milling. In the early 1990s, Otudeko recognized the potential of Nigeria’s agribusiness sector and made a strategic decision to invest in flour milling. The establishment of Honeywell Flour Mills was a game-changer. The company quickly grew to become the third-largest flour miller in Nigeria, a remarkable achievement in a highly competitive industry. The success of Honeywell Flour Mills was driven by a combination of factors: state-of-the-art technology, a commitment to quality, and a deep understanding of the Nigerian market. The company’s growth and innovation had a ripple effect across the broader food industry, driving competition, improving quality, and expanding product offerings.
In parallel to the establishment of Honeywell Flour mills, Otudeko’s commitment to feeding the nation saw him invest in Fan Milk Nigeria, becoming a significant minority shareholder and chairman of the company.
The late 1990s and early 2000s were a period of rapid expansion for the Honeywell Group. With Otudeko at the helm, the company ventured into sectors as varied as telecommunications, oil and gas services, and real estate. Each expansion was carefully planned, with a focus on creating value and ensuring long-term sustainability.
Telecommunications: A New Frontier
One of the most notable expansions during this period was Honeywell Group’s entry into the telecommunications sector. Honeywell Group played a pioneering role in the telecommunications industry in 2001 by leading the consortium to secure one of the first GSM licenses (Econet) in Nigeria. Oba Otudeko made the historic first mobile phone call in the country, symbolizing the dawn of a new era in communication. With Oba Otudeko’s involvement in Econet Wireless (now Airtel Nigeria) fueling the rapid expansion and innovation of mobile services nationwide, Econet Nigeria’s subscriber base grew from 15 million to 22 million and the telecommunication firm controlled the second largest market share in Nigeria.
In 2013, Honeywell Group made a calculated decision to divest from its telecommunications investment by selling its holdings in Airtel Nigeria to Bharti Airtel. This move enabled the Group to realize the significant value created through years of pioneering efforts in the sector, underscoring its strategic approach to investments.
Powering Energy and Infrastructure Growth
In addition to telecommunications, Honeywell Group has been instrumental in advancing Nigeria’s energy and infrastructure sectors, understanding their fundamental role in national development. The establishment of Honeywell Oil & Gas Limited (HOGL) marked the company’s entry into the downstream segment of the oil and gas industry. The company quickly became a key player in the sector, providing marine logistics services, supply chain management, and support services to major oil companies operating in Nigeria with tank farms across two key port locations with a total capacity of 48,000 metric tonnes.
In 2006, Pivot Engineering, another portfolio company of Honeywell, executed Project OAY (Owerri-Ahoada-Yenagoa), connecting Bayelsa State to the National Grid for the first time. This groundbreaking project significantly advanced the region’s economic development by providing reliable electricity access to businesses and residents, marking a key milestone in the electrification of rural areas.
Pivot GIS, another Honeywell entity, achieved a major milestone by securing and executing Nigeria’s largest maintenance contract ever awarded to a local firm. From 2014 to 2020, the company was responsible for operating and maintaining the Liquefied Natural Gas (NLNG) plant on Bonny Island. This project highlighted the technical prowess and operational excellence of Nigerian firms and played a crucial role in maintaining the continuous, reliable operation of one of the country’s most vital energy infrastructures.
Hospitality & Real Estate: Building a Legacy
Real estate has always been a core component of Honeywell Group’s business portfolio, and under Otudeko’s leadership, the company made significant investments in the sector. Through strategic acquisitions and developments, Honeywell Group built a portfolio of prime properties across Nigeria, including commercial properties, luxury apartments, and office complexes in key locations. Honeywell also collaborated with renowned global and local partners to create high-quality, transformative projects that address the evolving demands of a dynamic market.
A notable example is the development of the iconic Radisson Blu Anchorage Hotel, the first Radisson property established in West Africa located in Lagos in partnership with Radisson Hotel Group (RHG). With RHG as the operator, the hotel benefited from international standards and expertise, ensuring its position as a premier destination in Lagos. This flagship hotel now receives over 75,000 guests annually, setting new benchmarks in luxury hospitality and becoming a landmark destination in Nigeria.
Philanthropy and the Oba Otudeko Foundation: Giving Back
Oba Otudeko’s belief in the power of education and community development led to the creation of the Oba Otudeko Foundation in 2003. Over the years, the foundation has donated millions of naira to educational institutions, healthcare projects, and social welfare initiatives across Nigeria. This commitment to giving back is not just a footnote in his career; it is a central theme, embodying the adage that “to whom much is given, much is expected.”
Education: Empowering the Next Generation
The foundation’s focus on education is evident in its numerous initiatives aimed at improving access to quality education in Nigeria. The Oba Otudeko Foundation has partnered with several educational institutions, including the University of Ibadan, Lagos Business School, and the Pan-Atlantic University, to provide scholarships, infrastructure development, and capacity-building programs.
Healthcare: Supporting Communities in Need
In addition to education, the Oba Otudeko Foundation has made significant contributions to healthcare in Nigeria. The foundation has supported the construction and renovation of healthcare facilities, provided medical equipment and supplies, and funded healthcare programs targeting vulnerable populations.
One notable example is the foundation’s partnership with the University College Hospital (UCH) in Ibadan. Through this partnership, the foundation has donated millions of naira to support the hospital’s efforts in providing quality healthcare to the people of Oyo State and beyond. The foundation has also supported various initiatives aimed at combating malaria, a leading cause of mortality in Nigeria, by providing mosquito nets, antimalarial drugs, and funding awareness campaigns.
Leadership & Corporate Governance
Beyond his own entrepreneurial ventures, Otudeko is an investor at heart and his influence extended to the boardrooms of some of Nigeria’s largest and most prominent corporations. He served on the boards of several leading companies across diverse sectors, playing a pivotal role in shaping their strategic direction and driving their growth. His board memberships included prestigious institutions such as First Bank of Nigeria, where he was Chairman, guiding the bank through significant milestones and expansions. Additionally, he held key positions on the boards of Fan Milk Nigeria Plc, Ecobank Transnational Incorporated (ETI), Guinness Nigeria Plc, and Honeywell Flour Mills, among others, where his visionary leadership and business acumen were instrumental in steering these companies towards greater heights.
Otudeko’s contributions extended beyond the corporate sphere, as he was also actively involved in various national economic and policy development initiatives, further solidifying his legacy as a significant figure in Nigeria’s business landscape. He was a member of the Constituent Assembly in 1988-1989 where he contributed to the drafting of the Nigerian constitution.
He served as a director of the Board of the Central Bank of Nigeria and was the President of the Council of the Nigerian Stock Exchange from 2006 to 2009.
Leading the FirstBank Nigeria Transformation
As Chairman of FirstBank Nigeria, Otudeko played a pivotal role in the bank’s transformation into one of Africa’s leading financial institutions. His tenure was marked by a focus on transforming the bank from an old-generation bank to a leading tier-one lender, strengthening the bank’s governance structure, improving risk management practices, and driving innovation in financial services.
Under his leadership, First Bank transitioned from a purely commercial bank to a financial holding company with tentacles spread across insurance, asset management and investment banking.
FirstBank Nigeria also made significant strides in expanding its operations across Africa in Ghana, The Gambia, Sierra Leone, Guinea, and Senegal, and established a presence in key international financial centres such as London and Beijing. This expansion not only increased the bank’s global footprint but also enhanced its ability to serve the needs of its customers in an increasingly interconnected world.
Otudeko’s eye for talent was laid bare in the way he attracted the best in class to First Bank with Emir Lamido Sanusi, who would later become the CBN governor, a shining example.
Honeywell Flour Mills Sale: A Strategic Vision Realised
The N80 billion sale of a controlling stake in Honeywell Flour Mills to Flour Mills of Nigeria in 2022, the largest capital market transaction of that year, was another feather in Otudeko’s cap. The transaction was a strategic move that created one of the largest food companies in Africa. The combined entity is well-positioned to capitalise on the growing demand for food products in Nigeria and other African markets and ensures the legacy of Otudeko’s enterprise lives on for generations to come.
Legacy and Succession: Empowering the Next Generation
As Otudeko looks to the future, succession planning has become a key focus. Stepping back from day-to-day operations, his children and trusted lieutenants have taken over the reins of his investment empire. The careful planning of years past has ensured that the legacy of innovation, resilience, and success that Otudeko has built over the past 81 years will endure for generations to come.
Succession planning is a critical aspect of Otudeko’s legacy. He understands that the success of his businesses depends not only on the current and past impact but on their ability to live on for generations to come that is why Otudeko’s approach to succession planning is holistic, encompassing not only the transfer of knowledge and skills but also the instillation of the values and principles that have guided his career. In preparing the next generation, Otudeko not only safeguards his achievements but also empowers his successors to build upon his remarkable legacy, ensuring that his vision continues to shape the future. (BusinessDay)
