Despite the impact of the COVID-19 pandemic on global economy, Multichoice Nigeria has announced N85 million as the grand prize for winner of this year’s edition of the Big Brother Naija (BBNaija) reality TV show.
John Ugbe, chief executive officer, Multichoice Nigeria, broke the news in a statement on Monday.
According to him, the development is part of measures put in place by the organisers to ensure the show lives up to its expectations amid the coronavirus crisis.
“The fifth season of BBNaija marks a major milestone in the reality TV series. We are making this season significant by not only increasing the winnings, but by also implementing other creative and innovative ways to ensure the show lives up to the premium entertainment especially during the current pandemic,” the statement read.
It added that the grand prize, which includes a N30m cash prize, makes this season’s winnings the biggest since its debut back in 2006 and highest prize for reality TV show on the continent.
“The breakdown of the grand prize for BBNaija season five includes: a N30m cash prize; a two-bedroom apartment courtesy Revolution Plus; a top of the range SUV from Nigerian automaker, Innoson Motors; a trip to Dublin courtesy Guinness; home appliances courtesy Scanfrost,” it added.
It also includes “a trip to Dubai packaged by Travelbeta; a year’s supply of Indomie noodles, Munch it and Colgate toothpaste; a year’s supply of Pepsi, a branded chiller and a trip to watch the UEFA Champions League finale; and a brand new Oppo mobile smartphone.”
BBNaija’s fifth season would be coming on heels of the successes recorded during the show’s first four editions, the last of which saw Mercy Eke win the grand prize of N60 million.
The season five edition of the reality TV show is billed to kickoff on Sunday. (The Cable)