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Messi departure hits Barca finances

Messi departure hits Barca finances

 

 

 

 

 

Lionel Messi’s departure from Barcelona is already hitting the club’s finances.

Brand Finance estimates that the move to PSG of Messi means that Barcelona will lose up to 11 per cent of its brand value.

For commercial income, Barcelona will lose 77 million euros.

To this should be added another 17 million euros due to the loss of sales on match days and another 43 million euros due to the fall in sales of shirts, since 80 per cent of the strips that fans bought were with the Messi name.

In terms of season tickets, drops of 40 million euros are estimated because more than 26,000 members have dropped out this season.

Barcelona’s situation on a commercial level is further complicated since Rakuten, the main sponsor of the club’s jersey and which contributes 30 million euros this campaign, announced that it will stop sponsoring Barça from next season.

GTWorld

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