Superstar singer and Grammy Award winner, Damini Ebunoluwa Ogulu, aka Burna Boy, has urged his colleagues to look beyond local success and aim for international stardom.
In a post via his Instagram story, Burna Boy said musical success in Nigeria is not worth celebrating.
He claimed that the monetary value of 1,000,000 streams in Nigeria is just $300\€400 while in the Western world, it is $3000\€4000.
“1000000 Nigerian streams = $300/$400, 1000000 Uk streams = £3000/£4000, 1000000 US streams = $3000/$4000, 1000000 euro streams = €3000/€4000
“Your song being number 1 on any streaming platform in Nigeria is not something to celebrate. Aim higher or do other businesses on the side. I type with love. #NoSignOfWeakness,” he wrote.
He advised his colleagues not to let Nigerian social media polls and fans deceive them, stressing that they won’t fill up stadiums for artists in any part of the world.
“Dear artists, don’t be fooled by Twitter polls or Nigerian social media fans. They won’t fill a stadium for you anywhere in the world,” he said.
Burna Boy rose to stardom in 2012 after releasing “Like to Party”.
