The compensation plan values the platform at $20 billion, slightly more than that of Snap ($18.2 billion), parent company of Snapchat, or of social network and creative website Pinterest ($18.7 billion), both of which, unlike Twitter, are publicly traded.
In the internal email, Musk describes the brutal contraction in Twitter’s value. He says the platform faced such grave financial difficulties that at one point it was on the verge of bankruptcy.
He cited a revenue drop of $1.5 billion a year and a debt-servicing burden of the same amount — leaving it with “only 4 months of money.”
He said in the email that he sees a “clear but difficult path” to a valuation of $250 billion, without saying how long that might take.