Celebrity No room for nonsense: John Boyega dumps Jo Malone

No room for nonsense: John Boyega dumps Jo Malone

-

- Advertisment -

 

No room for nonsense: John Boyega dumps Jo Malone

 

 

 

 

John Adedayo Bamidele Adegboyega, a British-Nigerian actor and producer, has announced he is stepping down as a brand ambassador for the British cologne company Jo Malone.

John made the announcement after the company cut out of the Chinese version of a commercial he originally conceived, directed, and starred in.

He was cut out of his commercial and replaced with Chinese actor Liu Haoran in the new version.

“I have decided to step down as Jo Malone’s global ambassador. When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign,’ he wrote on Monday.

“Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. The film celebrated my personal story– showcasing my hometown, including my friends and featuring my family.

“While many brands understandably use a variety of global and local ambassadors , dismissively trading out one’s culture this way is not something I can condone.

“It’s back to back but I assure you this will be dealt with swiftly. I don’t have time for nonsense. We press on and strong. Stay blessed people,” John added.

However, Jo Malone issued a public apology to John.

Jo Malone said: “We deeply apologize for what, on our end, was a mistake in the local execution of the John Boyega campaign. John is a tremendous artist with great personal vision and direction. The concept for the film was based on John’s personal experiences and should not have been replicated. While we immediately took action and removed the local version of the campaign, we recognize that this was painful and that offense was caused. We respect John and support our partners and fans globally. We are taking this misstep very seriously and we are working together as a brand to do better moving forward.”

Jo Malone accepted Boyega’s resignation, saying “We respect John’s decision and wish him all the best.”

No room for nonsense: John Boyega dumps Jo Malone
No room for nonsense: John Boyega dumps Jo Malone
Parrot Nigeria
An online news aggregator

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

Ondo 2020: My deputy was receiving N13m monthly, says Akeredolu

          The governorship candidate of the All Progressives Congress(APC) in next week’s election, Governor Oluwarotimi Akeredolu, has said he ignored...

Watch BBNaija Nengi interview; “My boyfriend has refused to pick my call ” Nengi opens up about her relationship. (Video)

BBNaija star, Nengi  has revealed that her boyfriend has refused to pick her called after she tried to reach...

Toyin Lawani barely covers her naked body with a giant green flower to celebrate Nigeria’s 60th independence day (photos)

In celebration of Nigeria’s 60th Independence Day, fashion goddess Toyin Lawani shared racy photos of herself on Instagram. Her body was...

Study reveals chemical in McDonald’s fries may be cure for baldness

          A new study reveals a chemical found in McDonald's French fries may be the cure for baldness.Scientists from Japan...

Nigeria begins implementation of new visa policy

            The Federal Government has approved the implementation of the New Visa Policy (NVP) and New Visa Fees. The Comptroller General,...

UI VC Race: Olayinka reacts to allegations of irregularities, bias

Prof. Idowu Olayinka, the Vice Chancellor (VC), University of Ibadan, has reacted to a series of allegations levied against...

TRENDING

Photos from Eagle Square Abuja

        President Muhammadu Buhari on Thursday in Abuja presided over...

BREAKING: Federal Government Colleges get nod to reopen

          Federal Government Colleges have been given the nod to...
- Advertisement -

You might also likeRELATED
Recommended to you