China’s Supreme Court has ruled in favour of basketball legend Michael Jordan in a long-running trademark dispute, ending an eight-year legal battle with a Chinese sportswear firm that illegally used his name.
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The landmark ruling, made late last month, prohibits the Fujian-based Qiaodan Sports from using the Chinese translation of Jordan’s name, Qiao Dan.
The retired Chicago Bulls player and six-time NBA championship winner has a huge following in China, a country that has legions of avid basketball fans.
The Supreme Court decision overturns two previous verdicts in favour of the Chinese firm.
The Supreme Court decision overturns two previous verdicts in favour of the Chinese firm.
